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28 April 2011
One of the UK's most experienced marketing agency bosses, Peter Croome, has joined the judging panel for this year's MiAwards.
Croombe began his career in Brand Management with L’Oreal and CPC (now part of Unilever) and moved into advertising as a Board Director with Leo Burnett and then joined DDB London. As CEO he oversaw one of the biggest mergers in the U.K. at the time, building an agency with over £65m billing and 220 staff.
As CEO of Mallett McCormick, he successfully merged the business with FCB to create Publicis’s second agency in the U.K.
He then joined WMGO as Group MD, one of the largest independent agency groups, where he managed six companies and prepared the business for a successful flotation.
MiNetwork's MD Richard Draycott said: "To have someone with Peter's client and agency side experience on board is a huge coup for MiAwards and adds to the credibility of this awards scheme. Any agency that makes it through to the awards night clearly must be very good at what they do."
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One of the UK's most experienced marketing agency bosses, Peter Croome, has joined the judging panel for this year's MiAwards.
Croombe began his career in Brand Management with...
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